Despite the restrictions imposed by remote learning, we wanted to make the VCE Business Management class’ investigation of marketing as real, relevant, unforgettable and delicious (really!!) as possible! Ian and Angela Preuss, the owners of the rebranded GORGE Chocolates and the Chocolate Alpaca, were the perfect fit as they generously shared their story and plans for the future in a recorded interview for the Business Management students. Ian and Angela described their passion for alpacas, their desire to operate their business in a tourist area and the myriad of opportunities provided by agribusiness and tourism in our region. They showcased their extensive product range of chocolates, alpaca goods and local produce and provided examples of how their business utilizes the ‘7 P’s’ of marketing - Product, Price, Place, People, Promotion, Process and Physical Evidence. The Preuss’ outlined how they were able to pivot their business and draw on the options provided by the chocolates, alpacas and café in the current COVID climate. We are extremely fortunate that entrepreneurs like Ian and Angela contribute to our student’s learning and provide an understanding of business opportunities in our region. Comments are closed.
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March 2024
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