Another ex student, Simon Schulz, was invited to Timboon P-12 School to talk to Year 9/10 Paddock to Plate Food technology class about Schulz Organic Dairy, a third generation dairy business in Timboon. As students are investigating food production in Australia, primary and secondary production and processes, food packaging and marketing and the food markets in our region, we thought it was best to hear from a local, rural entrepreneur in this field, excuse the pun. Simon described how his grandfather and father developed the business based on organic and biodynamic principles and how their product range has been diversified for new and emerging markets. Listening to his customers at Farmers' Markets gave Simon the confidence to launch a crowd funding campaign to produce milk in glass bottles which was Pozible’s most successful campaign in 2018. Simon explained how the business has diversified both horizontally, in product range including milk, yoghurt, cream, fetta and quark and vertically, by having 5-6 small businesses in the operation from production, manufacture, marketing, delivery to grocers, cafés, Farmers markets and the on-site store, The Timboon Cheesery. He outlined the importance of networks including small, independent dairies and the 12 Apostles Artisans in luring different customers into the region and challenged students to investigate the potential of other agribusiness offerings in the southwest. Simon indicated that Schulz Organic Dairy was soon to be launching a new product and offered students an exciting opportunity to potentially be involved in the research, processing methods, labeling, marketing and even a launch of the new product…watch this space! Comments are closed.
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March 2024
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