As part of their VCE Food Studies Design our Year 11 Food Technology students are investigating large and small processing businesses and today they undertook a field trip to learn about the business models of Jane Dough and The Midfield Group. Will Jane outlined the background and development of his niche wholesale bakery, Jane Dough, and the size of the business was reflected in the immediacy of his relationship with his clients. Mick Williams and colleagues hosted our tour around the Midfield Meat plant and Dean McKenna described the way Midfield was developed and the use of technology that is impacting on cost reduction and product development. Despite the scale of the two businesses it was really interesting that there were many common threads such as; the importance of product consistency, meeting the expectations of clients, the use of up to date technology, engaging social media to promote product, the importance of food safety and OHS, minimal if any wastage and the sustainability of the business. It was really interesting that a business that employs three people had so much in common with a larger food production business that employs over 1,000! The two completely different wholesale operations were able to give students an insight into their respective business models and employment opportunities. Thank you to everyone concerned. Comments are closed.
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March 2024
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