The Year 7/8 Purple Patch commerce students have been investigating the real world consequences of COVID-19 and the subsequent restrictions on Australian businesses. Many industries have taken a major hit especially tourism and our local entrepreneurs and tourist businesses have been greatly impacted. Mark Cuthell from Port Campbell Visitor Information Centre joined our students in a Webex today to discuss the way regional tourism has been affected and how some businesses have pivoted, innovated or forged new partnerships to survive. As local examples Mark cited Great Ocean Ducks collaboration with the Royal Mail in Dunkeld and Forage on the Foreshore’s venture into marketing fresh Port Campbell gnocchi through local stores and the Victorian Country Market website. Students also discussed discretionary income, where Australians traditionally travelled and how businesses could work together to entice visitors to come back to our region. Mark described how a focus of the ‘I am the 12 Apostles Coast and Hinterland’ marketing is not about attracting more visitors but encouraging more visitors to stay longer, travel more widely and do the right thing by our environment. Students were very privileged to see a preview of the new regional tourism promotion titled, “Treasure the land we love”. They were also offered the opportunity to provide feedback on the campaign that has considered two distinct audiences: Visitors who we would like to attract to our region and locals who we would like to feel pride and joy in where they live. Comments are closed.
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March 2024
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