Complementing the Year 7B Economic classes’ excursion to local business, Milk and Honey, we took our Year 7A class to visit Fiona Mason and Caitlin Walker at Wylde Home. Students learnt that this treasure trove of hand curated lifestyle products is owned and managed by a mother daughter trio that also includes Caitlin’s sister, Laura. Caitlin explained that she was previously a financial advisor while Fiona was an ex dairyfarmer, who also worked in hospitality and retail but they shared a love of lifestyle and homewares. Wylde Home opened in 2021 and it’s name derived from the wild times during Covid when the business was established with their cliental including both locals and tourists. One of their signature pieces is their Timboon candle and the team collaborated with an artisan candlemaker to produce a candle that has a sea and sage scent to capture the aromas of our region. Their gas strut coffee window proves popular with visitors including tradies or farmers who can call pass, get a coffee and occasionally purchase a belated gift through the window! The importance of street appeal and offering a point of difference was discussed as Wylde provides coffee made from dairy milk as well as almond and oat milk. Students proposed that the target customer was probably a Mum, auntie, female or someone looking for baby clothes, a gift or classic homewares. Thanks Caitlin and Fiona for providing a real world business exploration. Comments are closed.
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March 2024
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