Continuing the Year 11 VCE Business Management class’ investigation of marketing, we invited Darren Loft from ACE Radio Network into the classroom to talk about working with clients to make the most of their advertising budget and target marketing. Darren described the various roles that he has held prior to being an Account Manager at ACE Radio and explained that these life experiences all provided background and contribute to his current skillset and knowing how to run, and sell, a business opportunity. He has worked at ACE Radio for 10 years across 3YB AM, that tends to cater for listeners over 35 years and Coast FM, which has a younger audience. Darren enjoyed sales and completed a Marketing Diploma but stressed the importance of listening to clients and customers to best determine their needs. The importance of patience, research, timing, knowing your market and industry and what your competitors were doing were important considerations to deliberate with clients to capitalise on marketing opportunities. Darren discussed case studies with the students sharing a variety of campaign strategies and the students conveyed their business ideas with Darren who gave them tips and ideas. He emphasized the importance of straight to the point messaging, ‘what do you want to be known for’ and the importance of finding the right messaging, ‘the hidden gem’. Thanks Darren Comments are closed.
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April 2024
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