Our 11 VCE Business Management students are currently studying Unit One, “The Business Idea” that focuses on the motivations for starting a business, identifying business opportunities and the characteristics of successful business entrepreneurs. As part of the TAP, and an integral component of their learning, we encourage our students to look at local businesses and endeavours so we undertook a field trip to 'A Little Bit of Sweet' in Timboon. Michelle Frantantaro, the business owner, described her previous experience owning and operating the Simpson general store / newsagency before being casually employed at Berry World. Michelle did not think that she would have another store as she operated her lolly business from home, but an opportunity presented itself with a store available in Timboon and Michelle could see a gap in the local market. Whilst operating a young business during COVID was challenging, Michelle described how it forced her to focus on promoting her business more on all forms of social media and really listening to what her customers want. The successful business has now been operating for four years and there is a real ‘Wow” factor when you walk through the doors, based on customer needs and interest – including the current TicToK favourite – the pickle!! Thanks Michelle for an educational and delicious field trip! Comments are closed.
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April 2024
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