Our Year 11 VCE Psychology students have been investigating how people are influenced and how marketing is constructed to persuade people to act in a particular way (to buy, to support etc) along with the various strategies used to do so. As part of the TAP, we invited rural marketer and business owner, Tegan Buckley from Mallee Marketing, into the classroom via Webex to outline how she channels her expertise in marketing and business to help create positive promotion strategies for farming families and agribusinesses. Tegan described how the 2020 COVID restrictions meant that businesses had to get online quickly and be more nimble with their advertising and marketing, so her Mallee based business evolved very rapidly. Students were introduced to concepts such as the buyer’s journey, consumer behaviour and purchasing decisions as well as how social media marketing and video storytelling is influencing and shaping users in the Ag space and across all industries. Tegan described the 4 key pillars that she uses strategically behind the scenes when working on campaigns that relate to the buyer’s journey and shared examples of social media campaigns with our students. A really interesting session that made us all more aware of how certain types of advertising target specific audiences, thanks Tegan Comments are closed.
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April 2024
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