We wanted to make the VCE Business Management class’ investigation of marketing as real, relevant, unforgettable and delicious (really!!) as possible! In 2021, during COVID restrictions, we recorded an interview with Ian and Angela Preuss, the owners of GORGE Chocolates and the Chocolate Alpaca, and it was appropriate to watch it once again as they were the perfect fit generously sharing their story and updating their plans for the future. Ian and Angela described their passion for alpacas, their desire to operate their business in a tourist area and the myriad of opportunities provided by agribusiness and tourism in our region. They showcased their extensive product range of chocolates, alpaca goods and local produce and provided examples of how their business utilizes the ‘7 P’s’ of marketing - Product, Price, Place, People, Promotion, Process and Physical Evidence. The Preuss’ outlined how they were able to pivot their business and draw on the options provided by the chocolates, alpacas and café during COVID restrictions. Fiona Mackenzie graciously delivered some chocolate alpacas for our VCE students that were generously donated by Ian and Angela. We are extremely fortunate that entrepreneurs like the Preuss’ continue to contribute to our student’s learning and provide updates on regional enterprises to appreciate and inspire business opportunities in our region. Comments are closed.
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April 2024
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